It’s estimated that around 200 road deaths and serious injuries each week involve someone at work. Around one third of all crashes are estimated to involve someone who was at work at the time – meaning that up to 1,000 lives are lost a year where someone is driving for work.
THINK! strategy for driving for work
Our previous campaign, launched in March 2007, had as its main target audience men aged between 17 and 39 who drive vans for work.
We’re now targeting both employers and employees in our campaign launched in March 2008.
Our campaign to employees targets this audience with messaging on key risky behaviours demonstrated by work drivers on the road:
- Mobile phone use
- Driving while tired